Live Free
with DIY
Technology
A European-heritage consumer goods group delivering eco-friendly, science-led DIY solutions across home care, personal care, and insecticides in 35+ markets worldwide.
Empowering you to Live Free with eco-friendly DIY Technology.
For three decades, Dutch & Habro has combined European formulation expertise with a deep understanding of emerging markets — building brands that are trusted by consumers, valued by partners, and designed for a more sustainable future.
Available Across Leading Retailers
Three Decades of Purpose,
One Clear Mission
Founded in 1993, Dutch & Habro has evolved from a specialised formulation house into a diversified consumer goods group with a portfolio of six brands spanning pest control, personal care, air care, shoe care, and home essentials.
Our R&D partnerships with European laboratories ensure every product meets the highest standards of safety, efficacy, and environmental responsibility.
Learn More About UsBuilt on Principles That
Let You Live Free
Every decision we make is grounded in four foundational commitments that shape our products, partnerships, and global presence.
European Formulation
Developed with leading European laboratories to ensure world-class safety and performance standards.
DIY Technology
Eco-friendly products engineered for independent use — safe, user-friendly, and consistently effective.
Sustainability First
From biodegradable formulas to eco-conscious packaging, responsible design guides every product lifecycle.
ISO 9001 Certified
Every facility and process upholds rigorous international quality management standards without exception.
Science-Led Products for Every Home.
Formulated in Europe.
Live Free Everywhere.
Our formulations are developed in partnership with European research institutions, ensuring every product meets the most rigorous global safety and performance benchmarks.
View Our ProductsSustainability Is Not a Programme.
It's How We Operate.
100% of new product formulations assessed against environmental impact criteria
Zero use of internationally banned chemical substances across all product lines
ISO 9001 & ISO 14001 certified manufacturing facilities
Committed to 30% reduction in packaging material by 2028
Global Presence
From Dubai to London, Madrid to Tokyo — Dutch & Habro products reach consumers across four continents.
Making a Difference
Beyond products, we invest in the communities and causes that matter most — healthier homes, safer environments, and stronger futures.
01Malaria & Vector-Borne Disease Prevention
Partnering with health organisations across Africa and South-East Asia to distribute WHO-standard insecticide products and education kits in high-risk communities.
02Clean Homes, Healthy Families
Donating hygiene and cleaning product packs to underserved communities, schools, and disaster-relief shelters — helping families maintain safe, sanitary living conditions.
03Sanitation & Hygiene Education
Funding hand-washing, hygiene-awareness, and pest-prevention programmes in schools across the Middle East and Sub-Saharan Africa to reduce the spread of disease.
04Eco-Packaging & Waste Reduction
Committed to eliminating single-use plastics from our supply chain and transitioning to fully recyclable packaging across all product lines by 2030.
Partner with Dutch & Habro
For distribution, retail partnerships, strategic investment, or media enquiries — we look forward to hearing from you.