Three Decades of
Purpose-Driven Innovation
From a single manufacturing facility in the UAE to a diversified consumer goods group present across 35+ international markets.
A Heritage of
European Excellence
Dutch & Habro is a European-heritage consumer goods group headquartered in the United Arab Emirates. Since 1993, we have developed, manufactured, and distributed a portfolio of six brands across pest control, personal care, air care, shoe care, foot care, and home essentials.
Our formulations are developed in partnership with European laboratories, ensuring every product meets the most rigorous global safety and performance benchmarks. ISO 9001 and ISO 14001 certified, we operate state-of-the-art manufacturing facilities that produce for 35+ markets worldwide.
We are committed to responsible innovation — creating products that are effective for consumers, safe for families, and mindful of environmental impact.
Guided by Conviction
To be the most trusted European-heritage consumer goods company — empowering consumers to Live Free in every market we serve.
To improve everyday life through eco-friendly, science-led DIY Technology products that are safe, effective, and responsibly made.
We believe in long-term value creation — investing in R&D, people, and sustainable practices that endure.
Key Milestones
Foundation
Established in Ajman, UAE, with a vision to bring European-standard consumer products to emerging markets.
ISO Certification
Achieved ISO 9001 certification, establishing a benchmark for quality management across all operations.
Brand Expansion
Portfolio expanded to six distinct brands spanning pest control, personal care, air care, shoe care, and home essentials.
Global Reach
Products now available in 35+ markets across the Middle East, Africa, South Asia, and Southeast Asia.
Proprietary Formulations That
Set The Standard
Our Do-It-Yourself technology empowers consumers with professional-grade efficacy in accessible formats — from aerosols to concentrates — without compromising on safety or environmental responsibility.
Why Dutch & Habro
European R&D Partnerships
Formulations developed with leading European laboratories for world-class safety.
Vertically Integrated
End-to-end control from formulation through manufacturing to distribution.
35+ International Markets
Established distribution networks across the Middle East, Africa, and Asia.
ISO 9001 & 14001 Certified
Every process meets international quality and environmental management standards.
Six Distinct Brands
Differentiated portfolio addressing diverse consumer needs across categories.
Sustainable by Design
Committed to eco-conscious formulations, packaging, and manufacturing.
Explore Our Brand Portfolio
Six brands built on European science, trusted by millions of consumers worldwide.
Our Brands